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Esure records ‘minimal’ 2021 profit ahead of focusing on digital-centric strategy

By 2022-03-03T12:51:00

digital chess pieces, digital strategy

Around 80% of the insurer’s profitability is being reinvested back into developing the business

After reporting a £21.3m dip in profit for the 12 months to 31 December 2021, when compared to 2020, personal lines insurer Esure plans to invest in ”the transformation of the company” to align with its long-term goals to “leap a generation” in terms of digital capability and fix insurance for good, according to Esure chief executive David McMillan.

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