Former Aviva chief executive killed when car hit tree

Tributes have been paid to former Aviva UK and Ireland life chief executive David Barral, who has died following a car accident.

Barral, 63, was driving a grey Aston Martin DBX SUV when it crashed off the A58 Leeds Road between Bardsey and Collingham.

West Yorkshire Police say the incident, which happened at 2:05pm on 14 October 2025, saw the car collide with a tree.

He was pronounced dead at the scene of the collision.

“We are all absolutely devastated at the loss of the most wonderful man,” his family have said.

“Rest in peace David we will all miss you so, so much and you will always fill our hearts. We love you.”

Aviva roles

Barral joined Aviva in 1999 and held various roles, such as distribituon director and chief operating officer. Between 2011 and 2015, he served as the UK and Ireland life chief executive.

Following this, Barral went onto hold board appointments at multiple firms.

Aviva said in a statement: ”We are very sad to hear of the death of David, a much valued former colleague and leader at Aviva.

”Our deepest condolences and prayers go to David’s family at this time.”

Officers from the Major Collision Enquiry Team are appealing for anyone who saw the collision or the car’s movements in the time leading up to it to contact them.  

They would particularly like to hear from anyone with relevant dashcam or CCTV footage.