’Our new brand identity is a significant milestone for Taveo,’ says cofounder and chief executive 

Commercial insurance broker Hubb has rebranded as Taveo, a statement released today (18 September 2023) said.

The firm said it had made the move in a bid to ”accurately reflect” its mission, which is to enhance the way UK small and medium sized enterprises (SMEs) are serviced.

Taveo uses artificial intelligence (AI), automation and data science in a bid to bolster customer service across the sector.

It said that the new name captured the “core components” of its offering, including transparency, AI, value and efficiency.

“Our new brand identity is a significant milestone for Taveo as we continue to evolve as a business,” Taveo cofounder and chief executive Mark Costello said.

“We feel we have grown up significantly since our early startup days and are confident our new refreshed brand accurately reflects our mission to correct the poor service levels and value in the world of insurance through the delivery of transparent, tech-powered broking for SMEs.”


As part of its offering, Taveo uses a platform that gives businesses a full view of their insurance policies at any time.

Experts are also on hand to provide advice to firms when needed.

“Through our technology-first platform, we automate expertise and redefine what value and service should be when it comes to business insurance,” Costello said. 

”Taveo stands as testament to what a modern broker can and should achieve for customers.

”Our sector has been primed for evolution for some time – thanks to our tech-enabled platform and customer-centric approach, we are the business to spearhead this charge.”