The insurer has also changed its communications model to reflect the national mood in response to a surge in post-lockdown speeding
The insurer’s latest statistics reveal that its communications model has seen some 80,000 drivers reduce their speed by 21%, resulting in a 7% reduction in accident frequency.
Insurethebox has now analysed more than 5 billion miles of driving data and associated claims accumulated over the past decade, allowing the insurer to identify customers who present the highest risk based on their driving behaviour.
The communications model responsible for the reduction in speeding and estimated accidents aims to combat dangerous driving behaviour through a multitude of tailored, educational messages triggered by customers’ instances of speeding.
The insurer said that communications like these are now more important than ever, with speeding propensity rising considerably since the UK lockdown was imposed.
The propensity to speed amongst insurerthebox’s customers more than doubled between March and April this year, rising 104%, with the month of April also experiencing a 78% year-on-year increase compared to same year in 2019.
In response to this and to reflect the nation’s mood, insurethebox has changed its communications to highlight the impact this increase in speeding is having upon emergency services.
Gary Stewart, service manager at insurethebox, said: “We keep a strong focus on protecting our customers throughout the duration of their policy. We pride ourselves on making a positive influence on the road, and it’s truly encouraging to see campaigns like this work. Each accident we stop and every injury avoided is a win for everyone, and I hope we keep seeing the positive outcomes for years to come.
“The differentiator for us is the manner in which we look inwards, and use telematics data for a bigger purpose – to identify driving trends and predict future behaviours of customers in order to help them stay safe.”