JLR started offering clients bespoke insurance last year due to challenges owners may have with rising premiums

Jaguar Land Rover (JLR) has announced that it will provide £150 a month towards the cost of its cover for new Range Rover models.

JLR started offering Range Rover clients bespoke insurance last year due to challenges owners may have with rising premiums.

The insurance contribution initiative will apply to cars covered under its Land Rover in-house insurance division and that are registered between 1 May 2024 and 30 September 2024.

For the insurance offering to apply, the car’s value cannot exceed £150,000 – it also excludes new Range Rover Velar and Evoque models.

Announcing its new proposition, JLR said on its website: “For a limited time, you may be able to benefit from a £150 monthly financial contribution towards your Land Rover insurance premium, when you buy a new Range Rover or Range Rover Sport.

“Insurance offer valid on new Range Rover and Range Rover Sport Models, registered between the 1 May 2024 and 30 September 2024.”


When JLR launched its bespoke cover, it said customers of luxury cars were experiencing a rise of thefts in recent times, leading to problems in obtaining cover.

In turn, JLR announced a £10m investment in vehicle security to help tackle keyless thefts.

“Customers of luxury cars and other luxury items are experiencing an increase in thefts due to organised criminal activity in the UK,” a JLR spokesperson said.

“The desirability of our luxury vehicles, coupled with concerns around thefts, has recently led to challenges in obtaining insurance cover for some clients.

“We are fully committed to doing everything we can to address this by adopting a multifaceted approach – from our significant investment in vehicle security, to now providing our own insurance.”