Leeds commercial broker signs new deal with cricket club

C&C Insurance Brokers has expanded its partnership with the Yorkshire County Cricket Club.

The broker first partnered with the club in 2021 and went onto become an official partner in 2022.

Through the new deal, the broker will remain as an official partner until 2027.

Tom O’Connell, director at C&C Insurance Brokers in Leeds, said: “Having been associated with Yorkshire Cricket for five years and having been an official partner since 2022, we’re really excited to continue developing our relationship with the club.

“Our experience of working with the commercial team, the players and all the other sponsors has been nothing short of phenomenal.

“We’re chomping at the bit for the season to start and we are looking forward to entertaining clients again at such an iconic venue like Headingley, especially given the club’s return to top-flight cricket.”

Partnership achievements

In addition to Leeds, C&C Insurance Brokers has offices in Manchester, Alderley Edge, Bristol, Chester, London, the Midlands, Newport and Scotland.

It specialises in transport, haulage, logistics and fleet cover. It also provides commercial propositions for sports, credit, healthcare, motor trade and construction clients.

Since partnering with the Yorkshire County Cricket Club in 2021, the broker has co-founded ‘The Opening Partnership’, a series of events that connect the local business community at Headingley Stadium.

Kayleigh Hallas, Yorkshire County Cricket Club’s partnerships services manager, said: “We are proud of the strength and growth of the relationship with both C&C entities.

“‘The Opening Partnership’ has undoubtedly benefited our thriving network of sponsors, partners and business connections.”