Last week L&G launched a digital platform for brokers working with SME’s.

Legal and General (L&G) has teamed up with GrowthEnabler as part of the insurers’ strategy to drive digital innovation and transformation across the business.

GrowthEnabler’s insights platform-referred to as Personalised Intelligence Interface (Pii) will use machine learning and unique search algorithms to identify relevant digital start-ups for Legal and General to invest in.

On top of this it will ensure that start-up’s strategies address critical business priorities and solve business changes.

L&G will be “actively supporting” GrowthEnabler in its mission to give global start-ups a more visible platform through greater exposure to corporate leaders.

Martijn Moerbeek, group digital strategy and innovation director at L&G said: “Our philosophy of patient capital and partnering for the long-term is perfectly suited to the start-up environment, where businesses need to know that their funding and commercial partners are stable and available. L&G is uniquely placed to be able to offer that commitment to the start-ups we partner with.”

Martijn Moerbeek

Martijn Moerbeek, group digital strategy and innovation director at L&G

He said: ”Legal & General has a strong track record of supporting, investing in and accelerating the progress of fast-growth start-ups – from CareSourcer to Buddies to SalaryFinance.”

Last week L&G launched a digital platform for brokers working with SME’s offering a group pretection policy. 

GrowthEnabler’s co-founder Aftab Malhotra, said: “Our Artificial Intelligence (AI) technology, scoring algorithms and team collaboration tools will enable Legal & General to quickly discover new digital start-ups and solutions relevant to their business priorities and challenges. Legal & General will benefit from using this capability to its full advantage via our Pii platform.”

It was founded in 2015 by Aftab Malhotra and Reejeev Banduni and it provides digital solutions and intelligence to drive strategy.

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