’I am so pleased to introduce our new brand to the market,’ says managing director 

London market wholesale broker GAWS of London has rebranded to Evolin Broking.

Launched in 2015, the broker operates in areas such as financial lines, marine, property, cyber and political violence.

Chris Baulf, managing director of Evolin, said: “I am so pleased to introduce our new brand to the market.

“The name Evolin encompasses the recognition that our world is changing and that commercial imperatives are driving the need for informed and progressive support and expertise.

“In this evolving landscape, where independent options to access the specialty insurance market are becoming fewer, Evolin provides a vital choice.

“Drawing from the best of the traditional approach and infusing it with innovation and creativity, our aspiration is to be London’s most agile and forward thinking insurance intermediary.”

Common Purpose

Evolin explained that the rebrand was meant to reflect the collaborative journey and common purpose the company takes with clients to secure appropriate cover .

Speaking exclusively to Insurance Times, Baulf explained that the common purpose was supporting the “need to bring in multiple experts to evaluate what is needed and secure the appropriate cover”.

“In speaking with any insurer, they will cite multiple examples of how they view risk differently.

“Risks are evolving, be it due to changing weather patterns, the current geopolitical landscape or advancements in technology.”

For example, AI has become more popular in recent years, with large language models such as ChatGPT piquing the interest of many.

However, Nicholas Robert, emerging risks modeller at Lloyd’s, previously told Insurance Times that, when it came to AI, “optimism should be tempered with awareness of the risks it poses for transparency, ethics, security and safety”.

Baulf continued: “Our aim is to build a team that is equipped to support our broker partners in meeting customer needs to protect their business from these changing risks.”