Lycetts DNA+ is being offered free to all clients taking out an agricultural motor policy

Agricultural specialist broker Lycetts has invested in a forensic coding system to help their farming clients protect equipment and premises.

Lycetts DNA+ combines an adhesive solution with uniquely coded micro particles registered exclusively to each client. This system provides irrefutable, traceable evidence of ownership and has been proven by the police to be a powerful deterrent to thieves.

The security system is being offered free to all customers taking out an agricultural motor policy with the broker.

“We understand the distress, inconvenience and financial impact that theft can cause for our clients and the importance of protecting valuable farm equipment like quads, tractors and power tools,” said Lycetts Director, William Barne.

“Lycetts DNA+ is a quick, easy but highly effective security solution which gives potential thieves a clear deterrent and our farming customers welcome peace of mind in the face of rising rural crime levels.

“The greatest fear to a criminal is being caught. DNA forensic coding provides irrefutable evidence, which is why they prefer softer targets.”

A tiny dab of the water-based Lycetts DNA liquid goes on white, but dries clear and is extremely difficult to remove once dry. It glows under ultraviolet light, making it easy for the police to detect.

The pack also includes warning signage for buildings and labels for machinery and other valuable, smaller items to alert and deter potential thieves.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.