The partnership will provide flexibility to cover sector-specific risks, says director

Niche commercial insurer Peach Pi has partnered with specialist broker Activity Business Cover (ABC) to provide capacity for a scheme designed specifically for sport and leisure customers.

The scheme plans to insure fitness and sport business risks, including personal trainers, gyms and rock climbing, alongside a variety of other activities.

A joint statement from Peach Pi and ABC highlighted that the scheme was intended to provide “flexible, agile cover” based on a “developed understanding of an individual customer’s risk profile, number of years trading, professional qualifications and claims history”.

ABC explained that it decided to partner with Peach Pi because of the insurer’s ability to provide flexibility, a robust claims service and speed to market, alongside its “comprehensive understanding of the sector”.

Unique risk profile

ABC director John Baytas said: “Our customers have their own very unique risk profile and require a tailored and flexible scheme to protect their business.

“Peach Pi was able to provide the flexibility required to address these needs, including appraising and extending reinsurance levels.

Jordan Cammack, senior trading underwriter at Peach Pi, added: “At Peach Pi, we are not restrained by bureaucratic processes. Our agile and flexible approach to underwriting and risk management enabled us to weigh up liability risk exposure and make quick and informed decisions on cover issues in a timely manner.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.