OutRight Company UK is to launch a multi-year motor insurance product underwritten by Fortis.

The scheme will focus on lease cars, personal car plans or car finance purchase agreements with a white labelled service through third party affinities.

OutRight products director Paul Finigan said: "We are looking forward to breaking new ground with this multi-year proposition. I believe that there is huge potential in the market place through the various channels at our disposal."

Though the product will initially focus on the personal lines market, OutRight plans to extend to the commercial and fleet sectors and is in discussions to add further insurers to the panel.

Fortis distribution and development director Chris Dobson said: "We are delighted to be working in partnership with OutRight in the consideration of this new product."

The product is intended to provide either two or three years' cover and is designed to form part of the package that leasing companies can offer customers.

Finigan confirmed that OutRight was not looking at selling the product directly to the consumer. OutRight is working towards a November launch.