Paymentshield director joins Experian

Experian has appointed former Paymentshield marketing director Sandy McPherson as its head of insurance for UK and Ireland.

McPherson will be responsible for driving Experian’s insurance market strategy across the organisation’s portfolio of products and services.

He has previously worked for Aviva, Standard Life, and Scottish Widows, and for the last three years was marketing director at Paymentshield .

Experian UK & Ireland managing director, Charlotte Hogg, said: “Deregulation, market complexity and growing competition has changed the traditional working patterns of insurance organisations and modern companies need new solutions to manage risk, control costs and improve customer experience.

“Experian’s data, software and analytics capabilities are proven to be hugely beneficial to our insurance clients and Sandy’s extensive experience will be crucial in our efforts to drive development and growth in this important sector.”