Loss adjuster, Property & Casualty Services (PCS) is spending £100,000 on an advertising campaign which is themed “20th Century Greats”.

The first two adverts in a series of four, feature two of Britain's most memorable sporting moments – Bobby Moore lifting the World Cup in 1996, and Roger Bannister breaking the four-minute mile barrier.

The second two will feature the late Beatles star John Lennon and Scott of the Antarctic.

Marketing manager Marc Donfrancesco explains: “Our 250 hand-picked staff are our greatest asset and we aspire to and admire the qualities displayed by these greats.”

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