Pet insurance provider Primary Direct has announced it is lowering its pet insurance premiums by 20%.

New rates start at £49.68 for cats and £81.68 for dogs.

The insurer offers cover at two levels - standard and deluxe. Standard cover insurers pets for up to £2,500 of veterinary fees, £1m in third party liability, and £300 for accidental death.

Deluxe cover includes up to £5,000 of veterinary fees, £2m in third party liability, £300 alternative medicine and £500 for accidental death.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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