Deal will provide Purple members with e-trading capability

Les Brewin, Purple, Jelf

Jelf-owned broker network Purple Partnership has announced LV= as a new commercial key partner.

Purple managing director Les Brewin (pictured) said: “We’re delighted to be working with LV= who will bring to our members an innovative product offering e-trading capability and a strong appetite for business, coupled with their reputation for service. We’re looking forward to developing a mutually rewarding partnership with them.”

LV=Broker head of commercial distribution Kevan Aubrey said: “We’re pleased to be given the opportunity to work with Purple’s growing membership which will provide us with another excellent route to market in the SME sector.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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