Over 50s insurer, RIAS, has launched a pet insurance product aimed at over 50s pet owners.
The insurer said the product differs from many in the market place in that there is no upper age limit for the pet being insured.
With one third of dogs being classed as old and the majority of pet insurers placing upper limits on the age of the animal to be insured, RIAS claims the cover will offer reassurance that a pet is covered for the duration of its life.
The insurer will also provide a legal and bereavement helplines to provide support during difficult times to policyholders.
