Sainsbury's Bank has denied postponing a £20m marketing blitz aimed at pushing its motor insurance offering.

It was widely rumoured that the campaign would start in early spring.

A Sainsbury's spokesperson said: "We will not be talking about it at all before the launch. Everything is very much on track."

The marketing push will aim for a 20% policy increase this year, from a base of around 150,000 policies.

Walsh Trott Chick Smith and other advertising firms have created the campaign.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.