Customers prepared to invest the time to research various quotes can save up to 40% on their home contents insurance premiums. This is according to research carried out in the fourth quarter of 2002 by Direct Excellence.

Calls to obtain quotes for contents cover can be longer than other products due to the number of questions required to assess the risk. How well companies manage this interrogation process is reflected in call duration variances of up to 80% between top and bottom performers. The AA, Egg and Goldfish came out well overall, keeping call times short and prices low.

The table below shows just three of the numerous metrics measured to gain accurate comparisons. The data and subsequent analysis provides executives with key information that enables them to improve customer satisfaction, increase conversion rates, reduce costs and avoid regulatory issues.

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