The results of Norwich Union's survey of small and medium enterprises have revealed a little more than Backchat expected.
It appears the SMEs were asked what type of animal they most liken themselves to. Close to 40% see themselves as a typical domestic cat or dog. Why?
It seems they identify with the characteristics of these animals - independent, shrewd, reliable and resilient.
Sadly, only 6% considered their businesses aggressive tigers, while a staggering 13% described their businesses as a plodding elephant, particularly those in manufacturing.
But what about brokers? It has been suggested that with regulation fast approaching, they could be identified with the ostrich, known for sticking its head in the sand.
Answers on a postcard.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
