Towergate has taken on a new marketing and communications officer, Marc Donfrancesco.

Donfrancesco is well-known in the industry, but many in the industry may not be aware of his guru-like status.

For the uninitiated, click through to www.donfrancesco.com. The site is littered with quotes, homilies and the occasional epigram from those The Don believes are exceptional marketers.

One quote underneath a picture of The Don himself (see below) is from The Body Shop's Anita Roddick: "If you think you are too small to be effective, try going to bed with a mosquito."

Backchat thinks this could be the mission statement for his new job and a message for all brokers: "If you think you are too small to be effective, try selling up to Towergate."