The industry may be grey, but we're not, says Elliot Lane

' An injection of razzmatazz. That's what the insurance industry needs, according to actor-turned-broker David Learner. Learner, who played Marvin the Paranoid Android from the cult classic Hitchhiker's Guide to the Galaxy, is profiled in this week's redesigned Insurance Times. In some respects his attitude sums up the new look.

At the CII conference the constant refrain from industry leaders was that the industry must address its "appalling" image and become more brand focused to attract the bright young things of the future. Fresh ideas from outside the industry, and across different disciplines, are desperately needed.

Overall there is a consensus that Insurance Times is a trusted brand that breaks important stories and is the voice of the industry. But readers want more information and analysis on how to further their careers, to do a better job and to highlight opportunities to expand their business.

In response to these issues, we have decided to improve the content of the magazine. It is not a revolution. We are refocusing the editorial thrust and design to reflect the changes taking place in the market.

Anthony Hilton, the highly respected and award-winning City writer for the Evening Standard, kicks off our new line-up of columnists. Also PR guru Mark Borkowski will be joining us as a regular columnist.

As the FSA deadline of 14 January 2005 is now just three months away, the focus on compliance issues will diminish. This is why we have introduced the C-Zone, which incorporates claims, careers, company and on-going compliance issues. This section will be a toolkit for the insurance professional, offering pertinent advice and case studies to help the individual become more competent and successful in his job.

Clearly defined sections of the magazine makes it easier to navigate and hopefully the style reflects the state of the market at the moment: open and fluid.

Thank you for your on-going support and enjoy the read.