Lorega brings orange cow to Biba

Biba conference-goers cannot have failed to notice the orange cow branded with the logo of claims specialist Lorega.

The choice of mascot left Backchat – and probably everyone else at the conference ­ somewhat confused (it is meant to symobilise Lorega’s fresh approach to claims, apparently). But where is the cow now? Backchat is pleased to report that it has found a new home in Lorega chairman Malcolm Harvey’s back garden. A Lorega source said: “It was meant to be delivered secretly but somehow Malcolm got wind of it.” Because an orange cow is easy to spot.

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