Travel insurance agent believes new app will help more people get travel cover 

Travel agent giant Thomas Cook has launched a pay as you go insurance product.

The new travel insurance, called Roam, allows customers to activate holiday cover at short notice using a smartphone app.

The insurance is headed by Thomas Cook Money, a new division at the firm which is rolling out insurance and money services for digitally aware holidaymakers.

Roam means customers can tailor their cover on a per-trip, per-day and per-person basis.

There is also refunds on unused days should trips end earlier than expected

Anth Mooney, former director at Virgin Money and managing director of the division, said: ’Customers can spend more than 30 minutes in the shop or online buying insurance, but this can be set up in just two minutes, costs around £2 a day and can be switched on and off via the app.

’If your holiday is cancelled or cut short you can switch off the insurance so you only pay for the days you’re away – and if you go on another holiday that year then you can just switch the insurance back on.

‘About 20 per cent of people go on holiday without travel insurance so we wanted to make it as easy as possible for them to buy it.’