'Comparethemeerkat' campaign drives growth

The BGL Group increased profits £11m to £54m, helped by its ‘comparethemeerkat’ television advertising campaign.

Profits for the financial year were driven by growth in the group’s price comparison site, comparethemarket.com, new affinity partners for Junction, and the ongoing performance of its ‘own brand’ insurance products.

Chief executive Peter Winslow said economic conditions had tempered the rapid growth of earlier years. “We have been in a fortunate position, however, having spent the previous year streamlining processes and driving efficiency.

“As a result we were able to stay ahead of market changes. I’m proud that we have delivered significant profit in such a challenging environment.”