Budget Van covers male vanity.

Spot the link time. Budget Van Insurance commissioned research on the grooming habits of the modern man.

Perhaps not surprisingly in these metrosexual times, it found a sizeable proportion of young men use moisturiser and facial cleanser.

It also revealed that over a third of men take just as long as their partners to get ready for work or a night on the town.

So what’s this got to do with van insurance?

The clue is in the headline – male VANity.