Backchat contacted Churchill after hearing that the insurer is on the look-out for a new voice in its ad campaign:

"Churchill, has the voice of your advertising campaign Vic Reeves been arrested for drink driving?" "Oh, yes."

"Does that mean you have pulled the ads and might be looking for a new voice-over for the multi-million pound ad campaign?" " Oh, yes."

"Does the job pay huge amounts of money?" "Oh, yes."

"Can Backchat have the job?" " Oh, no."

No, we didn't think so either.