ACE appoints customer strategy chief

ACE today announced it has promoted marketing head Ruth Polyblank to the take charge of customer strategy.

Polyblank was UK and Ireland marketing and communications manager, but now she takes up the newly created role of head of marketing and customer strategy for the UK and Ireland region.

She has been tasked with customer innovation for the UK and Ireland corporate and major risks’ segment. She will continue to oversee all marketing activities for the region.

Polyblank will report into UK and Ireland regional president David Robinson.

Robinson said: “This important new role will make a key contribution to this strategy. Ruth’s strong customer mindset, extensive marketing expertise and focus on delivery will be instrumental in the development of our UK and Ireland proposition.”