Justine roberts mumsnet crop

Admiral has appointed the founder of online parenting forum Mumsnet as a non-executive director.

Mumsnet chief executive Justine Roberts (pictured) has been responsible for the creation, strategic direction and overall management of Mumsnet, building it into one of the most recognisable internet brands in the UK, Admiral said.

Admiral chairman Alastair Lyons said: “I am delighted to have someone joining the Admiral board as a non-executive director with Justine’s experience in interacting with consumers across social media.”