Lloyd's syndicate Bluesure has unveiled a new all-in-one personal lines insurance scheme that allows customers to buy their car, contents, motor and health cover in one policy, rather than having to buy a separate policy for each risk.

Bluesure chief executive Tony Martin said: “We are looking at insurance from the customer's viewpoint. Why make the insurance process more painful than necessary?

“If you have one policy, one process and one premium, we can make genuine administration savings.

“Moreover, there is no duplication of cover as with, for instance, homes and travel cover.”

Bluesure is also rating property based on full postcodes that cover eight to 15 households. Insurers usually rate properties according to postcode sectors that cover 2,600 households.

Martin said this meant subsidence risks could be calculated more accurately.

Bluesure syndicate 2400 is backed by reinsurance broker Benfield Group, reinsurer GE Frankona Re and insurer BRIT Insurance Holdings.

Bluesure has set up a call centre for its operations and has amassed substantial data on areas such as floods and lifestyles to rate more effectively. It will shortly be opening an interactive website.

Martin added: “In the near future we are hoping to do business with the larger high street brokers, because we think this product will be of interest to them.”

Buildings and contents cover is unlimited and health cover is for private medical insurance, critical illness and NHS hospital stays.

The health cover also includes cover for complementary medicine such as acupuncture.

However, to qualify for savings, the single policy has to include two or more of the four core products.