Ian Valentine to target creditor business as head of new business sales

Aviva has hired Ian Valentine from Lloyds Banking Group company St Andrews Group to become head of new business sales.

He will report to creditor director Tom Spink and will focus on identifying and winning new creditor business and supporting the development of existing corporate partner relationships.

Valentine was previously the sales director at St Andrews Group, part of Lloyds Banking Group.

Tom Spink said: “We are delighted that Ian has joined us. He brings with him extensive knowledge of the insurance industry, particularly the creditor market.

“Despite the regulatory and economic challenges over the last few years, we see a very positive future for creditor and are actively looking to grow our UK business. Ian’s proven track record in sales management will further strengthen our capability to achieve this.

"Ian’s appointment further demonstrates Aviva’s long term commitment to the creditor market.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.