Aviva is making a second play into the telematics market after its first attempt seven years ago.

The Aviva telematics cover is available on Aviva’s Fleetwise and Fleetwise Self Drive Hire products, for fleets where at least half of the vehicles have telematics technology installed.

The telematics units must meet a number of criteria, including maximum speed notification when a vehicle exceeds 70 mph and the ability to record abnormal acceleration, braking and cornering. The units must also record the duration and distance of each journey and must identify both the vehicle and the driver.

Aviva’s team of 12 fleet risk advisors will work with customers to help them monitor their own data and make changes to their driving as appropriate.

Aviva commercial product development manager Mark Keavney said: “We gained a lot of experience in the sector the first time around and we have applied this knowledge to deliver insurance cover that’s relevant and has value in today’s market.

"Businesses have invested much more heavily in vehicle telematics in recent years and our approach enables customers who already have the technology installed to maximise the insurance benefits when buying cover for their fleet."