Personal lines chief executive Steve Hardy reveals AXA's ambitious plans

AXA personal lines chief executive Steve Hardy has spelled out his ambitions to turn the company into a top-three player.

In an exclusive interview with Insurance Times, Hardy reveals his part in founding Swiftcover and then its subsequent acquisition by AXA.

“To succeed in UK personal lines market, you have to be low-cost," he said. "That is a given in today’s environment where everything is cost driven."

Click here to read the full interview with AXA personal lines chief executive Steve Hardy.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.