Intermediary BDML Connect has clinched a joint venture deal with to sell general insurance to the nation's 17.2 million water utility customers.

The deal, with emergency assistance provider Home Service, has meant the creation of a new intermediary, Personal Insurance Plan.

Insurance Times revealed in February that BDML and Home Services were piloting the service. The project was deemed a success and Home Service will now offer general insurance to 16 of the country's 17 water utilities' customers.