Adrian Potter will take up leadership of the broker’s Bournemouth office

Bluefin has appointed Adrian Potter as branch manager of its Bournemouth office.

Potter will report to regional managing director for the South Andy White.

He has previously worked for Deacon Insurance, part of AJ Gallagher, where he filled the role of sales manager. He has also worked as an accounts executive at A-One Insurance Group and has 16 years experience of the insurance industry.

Potter said: “Bluefin has proven expertise, extensive regional knowledge and a great breadth of experience and I look forward to promoting that further with the team in Bournemouth. I will also be working with the team to identify opportunities for growth and leveraging the skills here and those of Bluefin nationally for the benefit of clients locally.”

White said: ”A key part of our strategy in the South of England is to raise Bluefin’s profile and Adrian brings fantastic local knowledge and specialist expertise and experience.  These skills will be of enormous importance in achieving this ambition and driving growth in line with our overall strategy.”