Churchill is sponsoring Crystal Palace Football Club for two more years following the division one side's startling revival this season.
Despite a shaky start, the south London club, known as the Eagles, has fast gained a reputation as one of the most exciting young teams in the country, climbing to mid-table respectability in the league and reaching the semi-finals of the Worthington Cup.
Churchill's decision to sponsor them for this season appears even more inspired, considering the club was on the verge of liquidation in 1999 before a last-minute deal kept it afloat.
