With affinity clients it’s all about the brand

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Smart, savvy and potentially lucrative, affinity clients are among the most sought after. In this edition of Client facing, Insurance Times’s special report on those who call the shots in insurance, we explore affinity partnerships.

Affinity clients often hail from the insurance industry and make challenging and sophisticated buyers. Their priority is the protection of their brand. How can brokers and insurers deliver?

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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