Comparethemarket will give away free toys to customers who buy insurance through the price comparison site.
The BGL-owned group intends to give away toys of Aleksandr and Sergei, as well as four new characters.
Comparethemarket is trying to follow in the footsteps RBS Insurance which through the Churchill dog, has sold 520,000 nodding dogs plus key rings, rucksacks and toys, according to the Daily Telegraph.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
