Comparethemarket will give away free toys to customers who buy insurance through the price comparison site.
The BGL-owned group intends to give away toys of Aleksandr and Sergei, as well as four new characters.
Comparethemarket is trying to follow in the footsteps RBS Insurance which through the Churchill dog, has sold 520,000 nodding dogs plus key rings, rucksacks and toys, according to the Daily Telegraph.
