Crowe Insurance Group has scored with 15 women rugby players.
The insurer agreed to sponsor the Moseley Women's rugby club after a plea from Caroline Clowry, who works in the IT department and plays prop.
"Most requests for sponsorship we have to decline," said Guy Beechey, Crowe's regional manager Solihull.
"But the thought of upsetting 15 lady rugby players convinced us that this one was in our best interests."
