Research shows customer satisfaction and brand awareness are also key factors

70 per cent of online shoppers check out comparison sites when shopping for general insurance products, according to in-house research by aggregator

Testing by the London based company has highlighted the fact that customer satisfaction and ease of use are, along with price, key factors taken on board when searching for the right insurance product.

“Getting a balance between accuracy and performance is key for today’s insurance aggregators and comparison websites,” said business development manager Ian Durrell.

“Mass customisation is the buzzword of the day within financial services. Different profiles of customers look for different things like branding or policy details, together with the price.”

He added:
“A significant strategy to our business development programme is to work with relevant third parties. Media owners and brands alike can see the value in the Only comparison model and how it supports an additional customer focused, partner branded service.”