Direct Line claims to have seized 30% of the internet insurance market just 12 months after the launch of directline.com.
The direct writer said it has sold more than 100,000 home, motor, travel and breakdown policies online, putting customers “on risk” in less than 10 minutes.
Direct Line ecommerce managing director Oliver Prill said its sales have exceeded all its expectations.
He predicted that Direct Line will be responsible for 15% of motor insurance sales well before its anticipated target of 2003.
Prill added that the direct writer has plans to extend the range of insurance products offered by its online service.
It is also working to integrate directline.com with its sister motoring site jamjar.com.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
