Legal expenses insurer signs three year deal

Elite Saints deal

Elite Insurance Company has signed a three-year sponsorship deal with rugby club Northampton Saints.

The company’s logo will appear on the Saints’ shirts and shorts, along with perimeter boards until at least 2015.

Elite Insurance chief executive Jason Smart said: “We are delighted to be part of such a family focused club and see this as a reciprocal partnership which extends beyond financial input.”

Saints chief executive Allan Robson added: “Elite’s management already knows the value of a sponsorship within Premiership Rugby and their decision to sign with us demonstrates a clear belief in the Saints brand and our bright future.”