Colchester-based Bike Team poised for substantial growth

Equity has acquired the entire book of specialist motorcycle broker, Bike Team Limited, including the rights to continue to promote the Bike Team brand.

The business will transfer to Equity's existing specialist bike centre in Colchester, which already administers motorcycle insurance under its 'insure' brand and also services a number of insurance schemes for partners including Harley-Davidson and Triumph.

Equity managing director, Nick Potts said: "Highly regarded in the specialist motorcycle market, Bike Team is widely recognised for providing great value insurance, for the quality of its people and their understanding of bikes and bikers."

"We are delighted to have acquired such a strong brand and that two of the current owners - Mark and Paul Davies, have agreed to join us to develop its undoubted potential within the Equity Group."

Bike Team managing director, Bob Davies, added: "We are tremendously excited to be working with Equity. In addition to ensuring Bike Team's position as a leading force in the motorcycle market, Equity's passion, drive and commitment to the brand's success opens up huge possibilities for the future. "