Esure broker and Sheilas’ Wheels Broker set for launch

Sheilas' Wheels

Direct motor insurer Esure will launch its two new broking brands – esure broker and Sheilas’ Wheels Broker – on 21 November.

The company officially unveiled the new ventures on 31 October.

The two brands are designed to serve customers that are attracted to the esure and Sheilas’ Wheels direct insurance brands but who would typically fall outside the companies’ strict underwriting focus.

The panel of insurers for the new broking ventures includes big name firms such as AXA and Ageas, as well as specialist underwriters such as KGM and Sabre.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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