CGU is promising to keep alive the Old Firm rivalry between Celtic and Rangers for generations to come by supporting each club's efforts to train younger players.
The giant insurer is promising to donate 10% of every premium it receives on policies sold to Rangers and Celtic supporters to their youth development programme.
CGU estimates proceeds from the deal could top £1m, since it has affinity partnerships with both clubs to sell travel, motor and household insurance to their 500,000 total members.
CGU signed up Rangers Financial Services last March and Celtic Financial Services last week.
This week, market researchers Datamonitor predict explosive growth over the next five years for insurers with football club affinity deals (see page 8).
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
