Backchat was keen to learn of the latest efforts to equip insurers with data to model flooding and manage
But if names are anything to go by, the government-sponsored programme – the Atlantis Initiative – could end up dead in the water.
The project is designed to foster collaboration between agencies like the Environment Agency and the Ordnance Survey on sharing data in a common format.
The data can then be used for digital terrain modelling and flood risk management.
Backchat hopes that with a name like Atlantis the initiative won’t sink without trace