Fortis UK has acquired a majority shareholding in Text2Insure, a seller of insurance via SMS text technology.
Fortis said the acquisition complements its range of propositions to the affinity market.
Barry Smith, chief executive, Fortis said: “With Text2Insure, we have the opportunity to further develop our relationships with affinities and offer additional areas for differentiation to their customer offerings, enhancing both customer experience and revenue opportunities.
"In particular, we are keen to understand how we can penetrate affinity sectors that have a strong alignment with mobile phone users.”
The company will operate under the Text2Insure brand, with the founding management team continuing to be responsible for the development of the business moving forward.
Fortis said the acquisition will have no material impact on its solvency or net earnings per share.
The balance of the shares will remain in the hands of Hastings Insurance Services and the founding management team.
