Groupama UK business development manager Derek Findlayson is to join Ignition NBS, the AXA-owned marketing consultancy.

Findlayson, who joined Groupama in 2005, will be sales and distribution director at Ignition.

Groupama distribution and customer service director Cathie Bruce said the insurer had yet to decide whether Findlayson would be replaced.

Ignition chief executive Andy Heap said: “We have new investment, and the skills Derek adds to our team will support an exciting period of growth and development.”

Findlayson said: “The way brokers and other financial advisers interact with their customers is changing thanks to the intervention of the internet and the growing sophistication of SMEs when ‘shopping’ for advice.”

He added that finding innovative ways to reach new clients, getting the pitch right, preparing and delivering the right information to clients at just the right moment, was a greater challenge.