Ignition headhunts regional directors to aid SME broker growt

Ignition NBS, the AXA owned marketing consultancy has headhunted a team of regional development directors. The team of seven will act as marketing managers for brokers and use their expertise to implement growth plans.

Ignition NBS recently launched a range of broker-specific services that focus on generation of new business, customer retention, website development and printed marketing material.

Andy Heap, CEO of Ignition NBS, said: “In the current economic climate, businesses in every sector are looking very carefully at their overheads. This is creating fierce competition in the insurance market and brokers are having to work harder than ever to prove their value to customers.

“It is vital that businesses play to their strengths - and one of the greatest assets brokers have is the personal feel of the services they offer. Our team of business development and marketing specialists will be working with brokers to ensure every aspect of their contact with customers is well managed – from delivering warm leads to generating income from existing customers.”