Jelf wants to grow client base in the capital

London 1 gherkin City

Jelf has opened a new office in London.

The broker said it wants to organically increase its business in the capital.

Jelf chief executive Alex Alway said: “This is an exciting move for us and is one that will provide a real boost to our business in the capital.

Alex Alway Jelf

“With our client bank continuing to grow in London, it made sense for us to gain our first foothold in the city, in order to enhance our service to our clients based there.”

He added: “We have a strong team in place and we are looking to build that team and our client bank further in the near future.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.