Sponsorship to cover domestic and international games

Liberty, cricket, Strauss

Liberty Mutual Insurance Europe (LMIE) has become the official insurance partner of the Test Match Grounds for 2013.

The cricket sponsorship deal will cover all domestic fixtures and internationals against Australia and New Zealand.

The Liberty Mutual Insurance logo will be displayed at nine cricket grounds across the country.

LMIE president and managing director Sean Rocks said: “It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective, having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.”

 

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